Thursday 8 June 2017

Richfeel Ropes in Actor Swwapnil Joshi as Brand Ambassador

Richfeel is a brand that has become synonymous with everything trichology.

Founded by Dr. Apoorva and Dr. Sonal Shah, Richfeel has been in the field of providing expert hair care, beauty, fitness and other personal care since the past 30 years now. Spread across 28 cities, it offers a huge range of personal care products like shampoos, facial kits, oils, food supplements, etc.

Due to its expansion and premiumizatin plans and to target the youth to mid-age segment, Richfeel roped in popular television actor, Swwapnil Joshi,as its brand ambassador.


Swwapnil Joshi is one of the most promising faces in Hindi and Marathi television, and his strong fan and digital following in conjunction with his youth appeal led to his selection as the brand’s Indian face.


Dr. Apoorva Shah, founder of Richfeel feels that Swwapnil's vibrant persona, pan-India appeal and humble attitude makes him a great fit for their brand.

 
Speaking of the association, Swwapnil Joshi said that he is very proud to be associated with Richfeel and that Dr. Apoorva Shah’s advice along with Richfeel products have helped him stop worrying about his hair which he feels is an important part of his appeal with his audience. “In Indian cinema, romance is a very large part of all the plots. And when it comes to romance, Love is in the hair. All the chemicals and dyes used to create different hairstyles for my different looks in various films were taking a toll on the quality of my hair. Apart from this the harsh effects from the lights and tough shooting schedules were also not conducive to great hair. And before this became a problem, I spoke with the hair doctor of Hollywood and Bollywood, Dr. Apoorva Shah, who immediately provided me with a preventive hair maintenance regimen that keeps my hair in A-1 condition.”

The press conference took place at Hotel Ambassador (Shiva) in Churchgate, Mumbai on the 6th of June 2017 amidst press and bloggers.

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